Mkt Perspective & Health of Bus Model / Fin. Flexibility
1. Reading Assignment a. Chief Marketing Officer Role & Responsibilities – see attachment b. Business Model Definitions – see attached Nov 23 2016 doc c. Article Drexel “Balance Sheet Flexibility” - see attached Jan 2016.doc d. Financials Adv Prep Nflx FB PG - see attached PDF contains Financial Data for Netflix, Facebook and Proctor & Gamble 2. Questions for you as a Chief Marketing Officer of Netflix: 1. Given your CMO responsibilities (per above), how do you impact the business model of Netflix? Use the Attached e. "Financials Adv Prep Nflx FB PG" Page 1 of 7 to describe. 2. Why is a healthy business model important? 3. How would you financially determine the health of your company’s business model, if you only have 5 minutes? 4. Why is balance sheet flexibility important?

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