Marketing Plan
Please provide the “Segmentation” for the Apple Pencil. Base segments on data; gather marketing research to conduct cluster analyses; describe marketplace in terms of demographics, psychographics, buyer behaviors: Q1. Describe current customers (Apple Pencil, latest generation) Q2. Describe nonusers (Apple Pencil, latest generation) Q3. Describe ideal customers (Apple Pencil, latest generation) Please provide references for work.

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