Your role is of the CEO or Marketing manager of your company, or other company w
Your role is of the CEO or Marketing manager of your company, or other company which is well known to you. You must work individually to develop a 2000 words marketing plan for one of the products/services for Bulgaria. Make sure that you cover the elements of the Marketing mix with critical discussion why you consider or will not consider any of them supporting your view based on the previous experience, target-market specifics, etc. Your plan should include the following: Marketing plan structure Number of marks a) Elements of PESTEL analysis of the country – relevant considerations only. All relevant indicators should be concisely presented in a table pointing out their expected positive/negative impact. The statements should be backed up by adding data-derived insights. Statistical data supporting the analysis should be presented in figures and tables. Up to 20 marks/about 400 words b) Target market: a des?r?ption of your target market segment – its characteristics, size (number of potential target customers, sales volume) and trends. Up to 30 marks/about 800 words c) Marketing mix: detailed marketing strategy for every marketing mix element (4P) you will use in order to enter/achieve growth in the chosen target market segment. Up to 40 marks/about 800 words References- 15

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