Company of choice in fast food industry (should be nationwide company) Introduct
Company of choice in fast food industry (should be nationwide company) Introduction History of the company Current CEO Amount of locations Goals for the paper (what are you going to be writing about in this paper) Mission statement Actual mission statement of the company… What I liked about? What I did not like about it? What I would change about it? When did it come to existence? SMART Goals with deadlines (3 goals you want the business to achieve in the future) (https://fitsmallbusiness.com/smart-goals-examples/, https://www.thebalancesmb.com/elements-of-a-smart-business-goal-2951530, https://www.mindtools.com/pages/article/smart-goals.htm) __ __ __ Industry analysis (https://www.franchisehelp.com/industry-reports/fast-food-industry-analysis-2018-cost-trends/, https://www.statista.com/topics/863/fast-food/, http://www.historyoffastfood.com/) __PAST __PRESENT __FUTURE SWOTT Analysis S __ __ W __ __ O __ __ T __ __ T __ __ Perceptual map (Examples in chat #4, no actual map for unit 4 DB please) LABEL POINTS (TWO OF THEM) Listen to chat which provides several examples of label options Competitors that will be plotted in the map (including your company of choice) Conclusion Recap of the paper (use a sentence at the most) References (5-10 of them that can be transferred to unit 5 IP next week)

Leave a Reply

Your email address will not be published.