You will conduct a case analysis and develop a strategic plan with the intent to
You will conduct a case analysis and develop a strategic plan with the intent to double market capitalization within four (4) years. Internal analysis: For the Internal Analysis, you must consider the following: Review of Assets (Tangible and Intangible). Review of Core Competencies. You did not cover this portion. Review of each component of the Value Chain (Primary & Supportive) The Value Chain looks at Primary and Support Activities. You must cover each. For support, you have HR, IT, Supply Chain, R&D and infrastructure. For Primary, you have inbound and outbound logistics, operations, sales and marketing, and customer service. Please cover each. Review of VRIO SWOT Analysis -only opportunities OR threats Strategy Formulation Strategy Implementation Strategy Evaluation

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