You are an external consultant engaged by a hotel to evaluate guests’ feedback. You will be provided with a customer-generated dataset from TripAdvisor. Students must conduct qualitative data analysis, present results and provide recommendations on how the business can improve. A minimum of twelve (12) research-based journal articles is required to support your findings. For the method used, we need to explain why use the rationale for the methods used- qualitative. Why a quantitative method is not suitable? Need a substantial justification for the choice of method adopted. What is the difference between Qualitative and Quantitative research methods? For Data set – where did the dataset come from? How big was the sample size?how was the analysis conducted? Describe how the themes and concepts were derived from the data using open and axial coding. Provide examples of your current analysis in describing and applying it to each stage.